Video & Pics

Some fun pics chronicling the writing of the book. (Videos coming soon, too!)

Paul Shapiro delivering a TEDx talk, vintage harpoon in hand, about how clean meat may do to factory farms what kerosene did to the whaling industry.

Mark Post, creator of the world’s first clean burger, and Paul Shapiro are about to sample some of Perfect Day’s animal-free yogurt, featuring milk proteins brewed entirely from cells.

Mark Post, creator of the world’s first clean burger, and Paul Shapiro sample some of Perfect Day’s animal-free yogurt, featuring milk proteins brewed entirely from cells.

Dr. Uma Valeti, CEO of Memphis Meats, talking with pork executive Julie Maschoff at a Wall Street Journal forum about the future of meat.

Paul Shapiro bows to Marie Gibbons, the first person ever to grow—and eat!—turkey nuggets made from biopsied turkey cells.

Mark Post and Peter Verstrate: Mark Post and Peter Verstrate, co-founders of Mosa Meat, show Paul Shapiro where the world’s first clean burger was grown.

A close-up photo of collagen strands adorns the wall in Modern Meadow’s leather biofabrication HQ.

Paul Shapiro samples an early prototype of Hampton Creek’s clean meat experiments.

After Hampton Creek’s mascot, Jake, passed away, Elie filled his very large paws, hanging outside of the company’s Project Jake HQ, the code name for the lab where they brew clean meat.

Shortly after founding Memphis Meats, Dr. Uma Valeti made good on his promise to his two kids to get a dog, appropriately named Memphis. (Unsurprisingly, this is how Paul Shapiro interacts with most dogs.)

Finless Foods fries up its historic first clean fish croquettes.

Finless Foods debuts its historic first clean fish croquette.

Paul Shapiro eats what’s likely the most expensive fish (clean, of course) ever cooked.

The Finless Foods crew gives Paul Shapiro a tour of their lab where fish (cells) swim freely.